Behavioural Economics Graduate Programme at Nedbank

Nedbank is seeking a passionate and analytical individual to join its Behavioural Economics Graduate Programme. This one-year fixed-term opportunity, based in Sandton, Johannesburg, is designed for aspiring professionals eager to apply behavioural science principles to real-world business and client challenges within a leading South African bank. The programme offers a unique chance to work alongside experienced behavioural economists and collaborate with specialists across various business units, contributing to the creation of measurable value through positive behaviour change. Participants will gain hands-on experience in behavioural research, diagnosis, intervention design, experimentation, data analysis, and stakeholder engagement, developing a comprehensive skill set crucial for a career in this innovative field. This role is ideal for those who want to understand and influence human decision-making to improve financial well-being and customer experiences.

Key Responsibilities

• Improving Client Journeys: Utilise behavioural science to identify friction points and enhance digital journeys, onboarding processes, and overall client engagement with products and services. This involves a deep dive into user experience and psychological triggers.
• Behavioural Segmentation and Human-AI Interaction: Contribute to uncovering the drivers behind diverse customer behaviours and explore how behavioural science can synergise with AI to craft more personalised, engaging, and helpful customer experiences. This includes understanding data patterns and predictive modelling.
• Designing and Testing Communications: Assist in the development and rigorous testing of messages across various channels, including SMS, email, call centres, and mobile applications, to support clients in making better financial decisions and achieving positive outcomes.
• Developing More Tailored Solutions: Investigate how behavioural, contextual, and customer information can be leveraged to understand unique needs and design interventions that are highly relevant and impactful for different client segments.
• Supporting Employee and Culture Initiatives: Play a role in projects that apply behavioural insights to critical internal areas such as employee performance, wellbeing, leadership development, and fostering a positive organisational culture.
• Shaping Products and Experiences: Collaborate with product development teams to embed behavioural principles into customer value propositions, new products, and digital experiences, actively participating in practical innovation challenges.
• Building and Sharing Behavioural Knowledge: Help translate complex evidence and project learnings into accessible and useful tools, compelling case studies, engaging workshops, and valuable resources for teams across Nedbank, fostering a culture of continuous learning.

Why Join the Company

Joining Nedbank means becoming part of an organisation committed to innovation, client-centricity, and sustainable growth. As a Behavioural Economics Graduate, you will be immersed in a dynamic environment where your contributions directly impact how clients manage their money and interact with financial services. Nedbank fosters a culture of continuous learning and professional development, providing access to cutting-edge tools and methodologies in behavioural science. You will work alongside industry leaders, gaining invaluable mentorship and networking opportunities within one of South Africa's leading financial institutions. The bank's commitment to creating measurable value and positive societal impact ensures that your work will be both challenging and rewarding, offering a clear path for career progression in a rapidly evolving field. Nedbank values diversity and inclusion, promoting an environment where every employee can thrive and contribute their unique perspectives.

How to Apply

Please apply using the Quick Apply button on this page.

* Salary is estimated based on market research and may not be accurate.

• Must be 18 years and above.
• Be passionate about behavioural economics & behavioural science.
• Have a clear criminal and credit record.
• A Master's Degree in economics, psychology, anthropology, or a related social sciences field is advantageous.
• Note for psychology graduates: If you intend to register with the HPCSA, you will need to complete your own tailored registration programme.
• Skills and capabilities: Analytical thinking, Research skills, Critical thinking, Data analysis, Analytical tools and software, Written communication, Presentation and storytelling, Stakeholder management, AI literacy, Business knowledge, Innovation, Planning and organising, Building networks, Facilitating change.